Research and Development

Research and Development


This course explores developing your project’s potential both creatively and entrepreneurially, using industry data, audience consumption and behavioral insights in the context of an evolving digital media landscape.

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The industry is changing radically and the audience is now fragmented, empowered and active.

The course provides key strategic insights into the industry and the contemporary audience's expectations and behavioral patterns.

The course will also facilitate a better understanding of media intelligence and social data to help you in developing your story’s potential to connect better with audiences and consumers.

  • Access effective practical audience engagement strategies for your creative work;
  • Gain key insights into the current industry landscape in terms of audience consumption and behavioural patterns
  • Understand effective ways to use and employ data insights to develop your project’s potential.


Michael Gubbins, Dr. Lawrence Ampofo, Heather Turner & Iris McPherson